• Securing the structural, financial and editorial independence of the publicly funded media from the government of the day.
• Developing an awareness of the public's right to balanced and impartial information particularly through those media that are wholly or partially financed with public funds..
• Sensitizing media practitioners to their role in presenting balanced and impartial information.
• Developing an awareness of media practitioners' rights of access to information.
• Developing professional standards of ethics, standards and accuracy in all media in Zimbabwe.
• Promoting well-researched, investigative and informative news coverage of all issues of public interest and concern, drawing upon a wide variety of sources, as well as educational and informative current affairs or features coverage.

The mission of the Media Monitoring Project Zimbabwe, as pronounced in its founding Deed of Trust document, is to monitor the media in Zimbabwe to determine how far they conform to international and constitutionally guaranteed standards of freedom of expression and freedom of information, as well as to generally accepted professional and ethical standards of journalism.