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Activist Motivations

Some motivations lead to wilt; others are essential for success.

Propelled by a desire to change the world
All activists want to change the world or some little corner of it. Moreover, most activists think they can actually pull it off. This more than anything else distinguishes activists from bystanders. The view that nothing will ever change, that citizen action is hopeless, and that opposition is too powerful discourages people from becoming active. For this reason most books that try to encourage people to become active devote a lot of space to stories that show ordinary people with limited resources can in fact change the world.

Propelled by anger
Anger, especially 'hot anger', presents many problems as a prime motivator. First, people are mistrustful of those who are always angry. Second, no one wants to be around people who are always angry. Third, anger works against group process, making it hard to have fun, plan strategically and think creatively. Finally, when hot anger subsides people tend to retreat back into private life. Still, many activists would agree that anger provides the energy that motivates them. In searching out community leaders, the Industrial Areas Foundation specifically looks for people with "cold anger" - controlled anger at the injustice they have suffered.

Propelled by heroism
The press often represents public interest activists as saints and heroes. This characterization does nothing to promote the involvement of ordinary citizens because it makes activism seem like the peculiar pursuit of abnormally dedicated people. The hero drives other people away, sometimes out of a desire to control everything, sometimes out of a need to take credit for every success. Whatever the dynamic, the hero usually winds up doing more work as more people drop out, eventually quitting from sheer exhaustion.

Propelled by empathy
Empathy is a good motivator. Research shows that modest helping contributes to the health of the helper. Paradoxically, looking out for others seems to be the best way to look out for number one. People also enjoy working with those they see as compassionate. People who are empathetic contribute to group process: they listen and they try to see issues from the other person's point of view. The main problem with empathy by itself is that it is insufficient for situations where confrontation offers the only way forward. Empathetic people can often be bought off with an empty promise, a worthless appointment, or an invitation to a stakeholders meeting.

Propelled by self-interest
Self-interest needs to be present in some form because people are only occasionally altruists. Whether the particular self-interest of an activist is helpful depends on the details. Grassroots efforts flourish when people participate because of social or psychological benefits that come from meeting new people, learning new skills, developing self-confidence, and wielding power through collective action. Grassroots efforts also flourish when they focus on the interests of a large group of people. They wither when they focus on the narrow self-interest of an individual or a small group of people. The narrow self-interest of an individual can, however, blossom into something that benefits others. People may become activists accidentally by trying unsuccessfully to resolve a problem that affects themselves or their family. A mother concerned that her son is learning too little in school, for instance, may end up creating a pressure group of concerned parents to advocate for changes to educational practices for a whole city, state, or province.

Propelled by a way of being
Civil society would be in much better shape if large numbers of people viewed public involvement as a normal part of everyday life. Some people do hold this view; often they are people whose parents or friends are involved in regular volunteer work. But their numbers are small. Most people have adopted the view promoted by governments, corporations, and the corporate mass media that regular public involvement is anything but normal. It's the domain of "special interest groups," whiners, radicals, and troublemakers. As mentioned earlier, people usually become involved because they have been asked by friends or family. In such cases, the motives for becoming involved may be entirely a matter of interpersonal relationships and have nothing to do with an activist agenda. However, as a result of taking part, new recruits may adopt increasingly more activist views. Thus, motives that encourage activism may follow from involvement as much as lead to it.

Propelled by a sense of personal responsibility
Another healthy motivation comes from the attitude that one must do something, given what is going on. A sense of personal responsibility is the only motivation that can sustain activism in the bleakest times, when little is being accomplished. Amongst activists working for nuclear disarmament, for example, pessimism is often high, but they continue on nevertheless because they feel a moral obligation to do so and because they wish to convince others that they too are morally bound to do so.

In Watchdogs and Gadflies: Activism from marginal to mainstream, Tim Falconer quotes Wendy Cukier of the Coalition for Gun Control in Canada on her sense of personal responsibility:

The only thing that makes me different from a lot of other people - aside from a large ego and thinking I can do things, and it not occurring to me that I can't - is a sense of personal responsibility. I grew up with a sense that if you don't stand up for what you believe in, in a very active way, you're a collaborator. I realize when I talk to other people that they think exactly what I think; they read the newspaper and they cry, they're horrified by things that go on, but somehow there's a disconnect between them and all that stuff.

For many potential activists the "disconnect" comes from being overwhelmed - from sensing that so much needs to be done. Those who become involved anyway do so knowing that they cannot do everything, but they can do something meaningful.

Source: The Troublemaker's Teaparty: A Manual for Effective Citizen Action by Charles Dobson

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Don't give up

Improving your advocacy campaigns
In our current electronic activism campaign we look at activist motivations.

The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts.
~ Bertrand Russell

Life Lessons at Surf School
They would just sit there on the beach, every day, watching, says South African surfer Gary Kleynhans. Then, one day, he called them over. "I could see from their enthusiasm that they wanted to try," he says. "And I thought, 'Let me give these kids a go.'" And so he started free surfing classes for the street kids of this windswept beach town. Word spread fast, and six little students became 10, then 20. Read more

Be The Change: Give thanks today to the unexpected teachers in your own life.

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