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Tools for a populist uprising
Noah Grant and Layla Aslani, Extracted from Yes! Magazine
October 2008

http://www.yesmagazine.org/article.asp?ID=2847

How to cross the divide

Before you talk, listen. Attend community gatherings. Get to know the people you want to reach and listen to their hopes and fears.

Discuss things that connect you, like being a parent or dealing with high gas prices, to build trust before bringing up issues that might spark disagreement.

Highlight others' points of view. For example talk about how an Afghani villager feels about us attacking their country.

Avoid attacks on politicians or others who hold different views, and the United States.

Focus on why the issues matter to you. Speak from your heart and experience.

Avoid jargon-filled language. Ask yourself if you come across as friendly or as a know-it-all.

Avoid emphasizing problems. Suggest action people can take, and talk about examples of success.
Source: article by Doug Orbaker

How to get media attention

Find a newsworthy angle on your event or cause. Human interest, controversy, civil disobedience, superlatives (first, biggest) help.

Create a short press release. Make it accessible and factual, with contact information.

Find journalists who cover issues related to your own.

Develop a 30-second pitch for your story. Don't lie or exaggerate-build a reputation for accuracy.

Highlight previous coverage of your issue when pitching your story.

Identify knowledgeable and articulate spokespeople. An unexpected spokespeople (a veteran for peace or a doctor for single-payer health care) can be especially interesting to a journalist.

Don't give up if a journalist isn't interested. Correct them if they get the story wrong, and thank those who cover it well.

How to build a coalition

Identify a goal that is widely shared, for example, increased support for education. Avoid taking positions on unrelated issues; learn to respectfully "agree to disagree" on topics not essential to your purpose.

Research potential allies who share your concerns, including religious, political, civic, and neighborhood groups.

Explore participants' interest and concerns about collaborating, and explore ways to address both.

Structure decision making so that power is shared among coalition members and timely action is possible.

Clarify your plan. Set short-term and long-term goals. Choose among strategy options: large public campaigns, behind -the-scenes lobbying, popular education, etc.

Encourage coalition partners to reach out to their own network of friends and allies to widen support.

How to build trust

Offer reciprocal liberty. Each of us relies on society's commitment to freedom to assure our own liberty. I'll respect your liberty if you'll respect mine.

Remember that diversity includes diversity you don't like. Treat your opposition with fairness and respect, as potential allies rather than as certain enemies.

Bust a few stereotypes, and start thinking about somebody else's problems. You'll make new friends and change others' view of you. Gays against pension cutbacks, women for drug reform, blacks for small business, whatever.

Use short-term, easier wins to build momentum for the difficult issues that may take years to get.

Describe a future worth fighting for. Optimism is deeply ingrained in American culture. We need to point out what wrong without simultaneously casting a pall over other's vision of the future.
Source: Sam Smith at prorev.com

How to take direct action

Direct action can bring people together while raising awareness. Here, for example, is a model developed by City Life/Vida Urbana for protesting foreclosures:

Seek advice from an organization that provides legal advice and support for those facing foreclosure.

Canvass the neighborhood to find support. Tell the story of the family involved, and explain how a foreclosure harms the community.

Warn the bank that a protest is planned. Send out press releases.

Gather neighbors, family, friends, faith groups, and organization members at the house for the scheduled foreclosure. Hold signs and use a megaphone to tell the story of the homeowner.

If successful in thwarting the foreclosure, use the extra time to negotiate with the leader.
Source: City Life/Vida Urbana

How to organize online

E-mail lists

To keep members of your group informed, set up a list serve (find them at riseup.net or Google). List servers allow people to subscribe, unsubscribe, and share files easily.

Write effective emails

  • Get the reader's attention with an interesting hook
  • Make the text straightforward, not wordy, and break it up with bullet points and short paragraphs
  • Include everything the reader needs to take action and ask recipients of forward the email
  • Limit emails to once every couple of weeks, except during a campaign climax

How to blog

Post short, confident pieces on a single subject. Update frequently, and reference your emails, along with information on how to subscribe to your email list. Free blogging sites include; www.blogger.com, www.wordpress.com and www.sixapart.com/typepad.

Other uses of the new media

Share photos on Flickr or videos YouTube. You can link to these shared images from your website, blog or emails.

Please credit www.kubatana.net if you make use of material from this website. This work is licensed under a Creative Commons License unless stated otherwise.

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